What could possibly have neuroscience to do with writing an article? Well, it does! For understanding your written text, any reader will use his senses and his brain, i.e. his central nerve system. So, having a basic knowledge about how this system works might prove of great help for any writer. Or, even better, why not getting some dedicated advice from specialists in this field?
Sensory Reception Types
You may not be aware, but the process of receiving the information from a written text is quite different from one person to another. There are different types of sensory preferences, and, in order to have the widest audience possible, you need to appeal to all these categories.
- Kinesthetic learners have a lot of energy. They like action and not just sitting down and wasting time with an endless text. According to neuroscience specialists, they make up about 57% of the human population. How to please them? Simply write short (less than 800-word articles), concise and with clear key points.
- Visual learners focus mostly on images, layout, graphics. Around 34% of your readers belong to this category. Concise writing, with suggestive and colorful images added to the text is the ideal solution for attracting such readers.
- Auditory learners focus on processing each word. They basically repeat all your text using their internal speech. 9% of all people fit in this category. Use keywords and be sure to check out your grammar and typewriting. These readers immediately spot any mistake.
Cognitive Processing Types
It is not just about the way your readers receive the text, but also about how their brains process it. There are two big categories:
- Sequential thinkers are realistic, love order and logic and are attracted to the practical aspects of any information. According to neuroscience experts, they form the majority of the human population, with around 60%. A logical organization of your article, with key points and care to grammar, typewriting and text logic are essential for attracting this audience.
- Global thinkers like to get the whole picture. They use their imagination to extract all sorts of ideas and patterns from raw information. 40% of your audience fits into this category. Key points offer them an anchor for their imagination to interpret the text.
One thing you should never forget is that people love emotional involvement. Being passionate about the subject you are writing about creates a relationship with your readers. They feel that you actually want to share your knowledge with them.
Having these simple, neuroscience-based considerations in mind, you will surely be able to write great articles, appealing to any kind of audience.