Neuroscience and Creative Writing: Understanding Your Reader’s Mind

neural-pathways-221718_640What could possibly have neuroscience to do with writing an article? Well, it does! For understanding your written text, any reader will use his senses and his brain, i.e. his central nerve system. So, having a basic knowledge about how this system works might prove of great help for any writer. Or, even better, why not getting some dedicated advice from specialists in this field?

Sensory Reception Types

You may not be aware, but the process of receiving the information from a written text is quite different from one person to another. There are different types of sensory preferences, and, in order to have the widest audience possible, you need to appeal to all these categories.

  • Kinesthetic learners have a lot of energy. They like action and not just sitting down and wasting time with an endless text. According to neuroscience specialists, they make up about 57% of the human population. How to please them? Simply write short (less than 800-word articles), concise and with clear key points.
  • Visual learners focus mostly on images, layout, graphics. Around 34% of your readers belong to this category. Concise writing, with suggestive and colorful images added to the text is the ideal solution for attracting such readers.
  • Auditory learners focus on processing each word. They basically repeat all your text using their internal speech. 9% of all people fit in this category. Use keywords and be sure to check out your grammar and typewriting. These readers immediately spot any mistake.


Cognitive Processing Types

It is not just about the way your readers receive the text, but also about how their brains process it. There are two big categories:

  • Sequential thinkers are realistic, love order and logic and are attracted to the practical aspects of any information. According to neuroscience experts, they form the majority of the human population, with around 60%. A logical organization of your article, with key points and care to grammar, typewriting and text logic are essential for attracting this audience.
  • Global thinkers like to get the whole picture. They use their imagination to extract all sorts of ideas and patterns from raw information. 40% of face-535769_640your audience fits into this category. Key points offer them an anchor for their imagination to interpret the text.


One thing you should never forget is that people love emotional involvement. Being passionate about the subject you are writing about creates a relationship with your readers. They feel that you actually want to share your knowledge with them.

Having these simple, neuroscience-based considerations in mind, you will surely be able to write great articles, appealing to any kind of audience.


Neuroscience is the branch of science that deals with the study of the nervous system. The nervous system comprises of brain, spinal cord, and neurons in the human body. Neurons are basic functional block of the nervous system.


Our brain is the most complicated object in the whole universe. It is the single organ that controls the body as all the things we do or happening in our body is performed and controlled by our brain. Even our thoughts and dreams are being created by our brain .Scientists who study this are called Neuroscientists. They are doing research on 100 billion nerve cells in the brain.

In neuroscience, the study is done on

  1. How brain work on different situations and environmental conditions.
  2. Structural and functional development of nervous system.
  3. Study and cure Neurological Disorders.


The research on brain and its functions can be found from the time of ancient Egypt. They thought heart is the reason for intelligence, so they used to remove the brain from the bodies at the time of mummification. After some centuries, Greeks physicians challenged historical views and stated that brain is the main reason for intelligence. Study on brain started in a matured manner in the 18th century after the microscope invention took place.


Major branches of modern neuroscience


  • Affective neuroscience – Emotional Behavior of Neurons
  • Behavioral Neuroscience – Effects of Brain on one’s behavior
  • Cellular neuroscience – study of forms and properties of neurons at cellular level
  • Clinical Neuroscience – studying disorders
  • Cognitive neuroscience – study of cognitive functions in humans (behavioral/computational modelling)
  • Computational neuroscience – how brain computes and functions, maths and other studies
  • Cultural neuroscience – cultural and belief impact and effects on brain and its response
  • Developmental neuroscience – development of brain from cellular level
  • Molecular neuroscience – study of Individual molecules in nervous system
  • Neuroengineering use of engineering technology to replace or repair neural system
  • Neuroimaging – diagnose the diseases related to brain and check the brain health
  • Neuroinformatics – acquire the data, share it, store it and model it.
  • Neurolinguistics –  Brain control in language speaking
  • Neurophysiology – Relationship between brain and its functions with the body parts.
  • Paleoneurology – study of the brain using fossil
  • Social Neuroscience – study of social process and behaviors with relating to the brain
  • Systems neuroscience – behavioral functions in nervous system.




The Society for Neuroscience was started in 1969 and is the world’s largest organization of scientists committed to understand brain and nervous system and share their knowledge to promote the awareness in its education.